Ask how an account's brand mix got into the deck and the answer is usually a rep. The rep drove past the gate on the way to something else and thought he saw more of the other colour than last year. Behind him are the dealer call reports, a registration or rental-fleet file that arrives late and covers only part of the machines, and the occasional photo from a service tech. The analyst pastes what there is into a slide and labels it a share estimate.
Early access
Know who is standing on the yard before the account review.
Share of Yard reads the brand mix on your named customer sites every quarter, so you can see where you are holding a yard and where a rival is moving in.
Last quarter
This quarter
01The job today
How the yard gets counted now
It breaks in the week before the quarterly review. Nobody can say how old the picture of a given site is, or whether anyone looked at the back lot where the newer machines park. A displacement that started two quarters ago shows up when the customer mentions it in a renewal meeting. The accounts that get looked at are the ones near a rep's route.
Share of Yard adds a dated reading of the same sites every quarter, so the change between visits is the thing you read. The analyst gets a number with a date on it. The regional manager gets a short list of sites worth a trip, and the reps stop arguing over whose memory of the yard is right.
02What you get
What comes back for each account
2.1Per-site share reading
Spreadsheet or GIS layerThe machines standing on the site, counted and grouped by visible type and silhouette, with a rough brand attribution for each group, for this visit. One row per named account.
2.2Displacement flag
Flag columnSites where the mix moved meaningfully since the last visit, marked so the regional manager can send someone to verify. What counts as meaningful is agreed with you at the start.
2.3Account-level trend
Quarter-by-quarter tableThe same site read across quarters, so the change is visible and a single visit is never the whole story. From the second visit on.
03How it works
Account list in
You send the named sites you track, as coordinates, site outlines or addresses, with your own account IDs.
Imagery
A very-high-resolution satellite or aerial pass is planned for each site every quarter, at 0.3 m or finer.
Analysis
Machines on each site are counted and grouped by visible type and silhouette, then compared with the previous visit.
Delivery
A share-of-yard card per account with its trend line, plus the flag list, before your review. We set the dates against your review calendar when you join.
04Where it fits in your workflow
Before the quarterly business review
The read feeds the account review deck in place of the drive-by estimate. Flagged accounts go to the field team to verify, and the sites that held steady stay out of their way.
It sits beside your registration and dealer data. It doesn't replace them. Where the read and the dealer report disagree, that disagreement is the reason to send someone to the gate. Keep the quarter's reads together so a territory manager can see the whole list at once.
05Limits
- 01
A mix signal, not a brand count
Machines are grouped by visible type and silhouette, not by reading a logo. A rough brand attribution is a signal for where to look. It is not a certified count of any brand.
- 02
Share means units
Share is a count-based proportion of machines on a site. It says nothing about revenue, unit value, age or who owns or leases the iron.
- 03
Resolution floor
At 0.3 m a pixel is about a foot. Large machines can be counted and told apart by type. Small attachments, compact equipment and anything stacked or under cover may be missed.
- 04
What a pass can't see
Machines indoors, under canopy or sheeting, or out on a job that day are not on the yard when the pass goes over. One pass is one moment.
- 05
Clear-sky window
A cloudy pass can be delayed to the next window. Snow cover and deep shadow limit what can be read.
- 06
Quarterly, not live
One read per quarter per site. It is not a live feed and it doesn't watch a yard between visits.
- 07
Coverage varies
Whether a given site can be imaged in a given quarter depends on imagery availability at that location. No site is guaranteed.
06Who it's for
For
- Competitive-intelligence analysts at an equipment OEM tracking brand mix on named customer sites
- Regional sales and account managers who need a dated reason to visit one site before another
- Market-intelligence teams who want a repeatable quarterly read across many accounts
Not for
- Teams that need a confirmed brand count or certified competitor attribution
- Revenue, unit-value or market-size estimates
- Live or continuous monitoring of a yard
- Tracking individual machines or identifying who owns them
07FAQ
Questions before you join
Can it name the exact competitor brand?
It groups machines by visible type and silhouette, and gives a rough brand attribution. It does not read logos, so treat it as a mix signal.
How do we check it against what we already know?
Pick a handful of accounts your reps know well and compare our read with their yard notes. Decide whether the mix is close enough to plan with.
What does share mean here?
A count-based proportion of machines on one site. It isn't a revenue or unit-value figure.
Does weather affect a read?
Yes. A cloudy pass can be delayed to the next window.
Can it cover any yard?
Coverage depends on imagery availability at that location in that quarter. We can't promise a given site up front.
Is this live?
No. It's a quarterly read.
How does it fit our CRM and deck?
The output is a table or GIS layer keyed to your account IDs, so it can be loaded into a spreadsheet, a BI tool or a CRM report. We don't write into your systems directly.
Who owns the results and the imagery?
Ownership and licence terms for the deliverables and underlying imagery are written into the agreement before any site is ordered. Ask for them early if legal needs to review.
How is early access bought and priced?
Pricing depends on how many sites you track and the imagery source, and we scope it with you. This is early access, so the shape of the offer is still open.
Get your first share-of-yard read.
Tell us which accounts you would track and when your next review is. We'll tell you plainly whether a quarterly read can land in time.